Put your startup on the fastlane of growth with us!

0 +
Product Launches
Startups & SMEs
$ 0 M+
Cumulative Revenue Made

No ordinary online business consulting

The approach we take is all about money & making more money! We help you understand the global market trends of your industry, potential paradigm shifts for the next five years, and guide you in developing high-converting Go To Market plans accordingly.

In addition to this one-on-one consulting session, you will receive a folder full of business document templates, SOPs, pitch deck templates, marketing & sales materials, and a custom roadmap.

Founder Bio

Balaji Vijayaraghavan is a digital media specialist, comic, criminologist, philanthropist & a TEDx speaker. From his decade-long experience as a marketer across various sectors, he has derived this concept after observing a pattern with over fifteen product launches.

Further, he has supported over 40 startups, and has catalyzed their growth in scaling up their business.

Get more from this one-on-one session

Not a typical management consulting firm that comes up just with some spreadsheets!

Winning Mindset

Proven methodologies that makes success inevitable for your startup

Expert Guidance

A strong team of market research specialists does all the review & validation

Focused Strategy

No fluff. We will identify who your customers are, where they are, and reach them!

Amplify Revenue

Assess your pricing models, and get insights to a great value proposition


The relationship doesn't stop with this 30-min session. We'll track you till you win!


We take ownership and ensure you become a potential unicorn!

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Are you someone who took decisions through your instincts? Now, support 'em with some data too!

we are for everyone in this spectrum

Our Approach

We grow only when you grow!


Assessments of your business from top to bottom and detailed business strategy

Fill in a form that we'd send you so as to understand your business better and would help us prepare for our call.

Through that questionnaire, we will get to understand about your

  • goal from sessions with us
  • business & revenue model
  • products/service lines
  • go to market strategy
  • business roadmap


One-on-one Session with Startup Growth Experts

During the session, we will be presenting to you our understanding of your business, what all you have done right, what all requires attention, current industry trends, market projections, and an overview to sync up on developing a five-year roadmap.


Free access to all resource materials, documents, SOPs, and templates.

Right after you fix up an appointment with me, you would be receiving a trial of emails from us. Those email would have the following:

  • Target group assessment sheet
  • Market research DIY kit
  • Pitch deck DIY kit
  • Brand personality quiz
  • Beta launch forums & database
  • Go To Market checklist


Streamline systems and processes

We will have one more follow-up call two weeks later (at no cost) to assess the impact of our consulting session, and to ascertain if you would require us to be onboarded to work on the following:

  • Business operations
  • Compliances
  • Lead Generation
  • Valuation Services
  • Investments & Fundraising

A series of abstract questions for your (aspiring) startup, that will help you set the vision & purpose for your brand as it is being built up!

Know about your customers, their segments, and personas. This module comes with an exercise for you to do just what would let your prospect notice you!

While this module begins with the ‘how to’ of a simple competitor study, the inferences would also help you set the tone for you to do the Market Research all by yourself. You would be learning how to arrive at SWOT, Key Business Drivers, CAGR, Financial Projections, and so on…

How would your brand want to be known & seen as? Formal? Cool? Friendly? Sage? Authority? Bring the vibe and personality for your entity, in this chapter!

Talk to the people you know that may be interested in trying your business offering. Ensure they are absolutely okay even if you screw up! Learn the key parameters, dos & don’ts, and the attributions to set up private beta!

On this pre-order, you would be receiving over 10,000 slide templates along with the package. In addition to it, you would be learning how to develop a pitch deck for investors or even for sales as well.

You would also be getting a comprehensive list of all the available listings & beta launch sites. Simply mark what all are relevant for your business offering, and start the profiling.

While this activity is largely attributed to the SEO exercises, Day 8 of the Three Week Theory is primarily a session on behaviour & personality development!

On this day, you would be learning how to set up a customer support matrix, delegation, process management, and an orientation on how to comprehend requests for new features in your business offering as well.

If you are a product startup, Technical Documentation is the backbone of your business offering. Comprehensive drafting of the ‘how to’ using your platform would empower your customers. There is a convention to follow, and we would be discussing all that here!

The most absorbed content on the internet is the videos. But what kind of videos would get you the edge? We have classified it into three – hub content, help content, and hero content. Got a fair idea? Let’s dig deeper!

Media presence is inevitable. It could be anything that grabs the public’s attention. But, does it serve the purpose? PR involves some budgets. “Some”. Deriving more from less requires a strategic approach, and no theories are involved in this discussion.

Remember the private beta user acquisition from the first week? Well, not everyone would actually make effective use of your business offering, while some would come up with sharp feedback. This module will have a few prominent use cases, which would resonate with most other startups for a comprehensive roadmap setting…

Not everyone needs to be everywhere. With reference to the identification of our target group, marketing channels would be ascertained. This will set the tone for a successful Go To Market strategy!

Stepping into the third week means that you’re getting equipped to set the date of launch, factoring in the timelines to create assets like videos, technical documentation, customer support mechanism, etc.

The exercises from Day 4 would come into effect! Decisions on the choice of colours, branding, and archetypes would be made. Why after two weeks after its identification? Simple. The private beta users would weigh into your brand personality. A little validation!

A quick confession here! Three Week Theory wasn’t courseware or a masterclass all these days. It is a taskmaster for entrepreneurs & startups. While there would be a tinge of mastery, it is all aimed at facilitating you with prudent execution.

By this time, you will have the content, target group, demographics, and all the required information to find your customers. Let’s get going!

Prospect/customer engagement is not a task. It is a journey! Automate it with a set of communication patterns for better recall value.

Prepare everything for deployment! Mark your beginning.

While we have hundreds of sales & marketing workshops, this module may be seemingly similar to most of them. One difference with Three Week Theory is that the orientation would be towards answering ‘why’ instead of ‘how to’.

Get your startup on the fast track to growth!

Brace yourself for more insights!

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